| Author | Message | ||
     Entrepreneur Kurra Bewarse Username: Entrepreneur Post Number: 3377 Registered: 05-2011 Posted From: 65.35.45.47 Rating: N/A |
SFIX operates an online personal style shopping service for apparel, shoes and accessories that are hand-selected by Stitch Fix stylists and delivered to clients' homes. Here's how it works: Clients share personal information, including detailed style, size, fit and price preferences. SFIX then applies data set and proprietary algorithms as well as the stylist's personal judgment to find an outfit that client might like. Around five items (perhaps a blouse, dress, accessories, shoes etc.) are shipped to the client's home. SFIX calls each of these shipments a Fix. After receiving a Fix, clients purchase the items they want to keep and return any unwanted items at no charge. For each Fix, SFIX charges a $20 styling fee that is credited toward items they purchase. Clients can choose to schedule automatic shipments or order a Fix on-demand after they fill out a style profile online or on the mobile app. Stitch Fix was founded with a focus on Women's apparel and, more recently, it has expanded into Petite, Maternity, Men's and Plus apparel. The stock has been up sharply since SFIX reported impressive Q1 results in early December. SFIX is benefitting from the accelerating trend towards online shopping. SFIX also has expanded its assortment of more affordably priced products in both the women's and men's categories. We caution that the stock looks a bit overstretched in the near term, but it's worth a look on pullbacks. |