| Author | Message | ||
     Entrepreneur Kurra Bewarse Username: Entrepreneur Post Number: 3363 Registered: 05-2011 Posted From: 65.35.45.47 Rating: N/A |
PERI is an Israel-based provider of a digital advertising platform, called Undertone, which is focused around social media, search and programmatic marketing. Its proprietary Synchronized Digital Branding combines data, distribution and creativity to deliver advertising stories across screens, platforms and publishers. Its proprietary social marketing platform offers a dashboard for marketers that makes media buying more efficient on Facebook, Snapchat, Instagram, Twitter and other social networks. Its platform also makes it easier for customers by enabling them to gather performance data from various social media outlets all in one place. PERI generates revenue by providing search-based monetization and analytics services for publishers. In addition, PERI generates a small portion of revenue through its consumer products, including Smilebox and IncrediMail. The stock has been in a strong uptrend since March 2020 and got a big boost last month when PERI raised its financial guidance for Q4 pretty substantially (to $100-105 mln from $81-91 mln). The acceleration of Perion's advertising revenue growth is being driven by higher-than-expected revenue synergies from recent acquisitions, as well as higher demand across its CTV and video offerings. Additionally, following the four-year renewal of its partnership with Microsoft's Bing, PERI has seen an increased number of publishers who wish to engage with Perion's search business unit. Despite its improving financial results, we continue to view PERI more on the speculative side due to its small size. |