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Entrepreneur
Kurra Bewarse
Username: Entrepreneur

Post Number: 3360
Registered: 05-2011
Posted From: 65.35.45.47

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Posted on Thursday, March 04, 2021 - 7:08 pm:   

APPS provides a Mobile Delivery Platform that helps its clients attract more customers to download their apps. It also helps clients set up monetization features at the time of download, helps them create an easy, frictionless download experience and it helps clients integrate digital payments. APPS also helps clients boost customer engagement after they download apps. APPS recently made a good size acquisition when it bought Mobile Posse, a mobile advertising platform that should complement APPS' existing platform. It will add a nice boost to APPS sales as Mobile Posse posted $55 mln in revs in 2019. APPS is still pretty small, but it's profitable on a non-GAAP basis and is growing strongly as FY20 (Mar) revenue rose 34% to $138.7 mln. In Q4 (Mar), revenue grew 45% yr/yr to $39.4 mln. APPS is a play on consumers increasingly turning to their mobile devices for information, socialization, entertainment, education and home delivery services. While APPS expects some near-term uncertainty in terms of device activations amid carrier store closures and re-opening timelines, APPS says it's seeing strong demand from key advertiser segments, most notably within the mobile gaming, social media, news, content streaming and home delivery segments that collectively comprise the overwhelming majority of the company's app installs. APPS expects consumers' increased usage of these types of apps will continue well beyond the pandemic. Furthermore, APPS eagerly looks forward to broader promotion and adoption of 5G devices later this year as a possible catalyst for increased activations and richer application-based services. The stock jumped on APPS's strong MarQ report in early June.

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