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     Gotcha Pilla Bewarse Username: Gotcha Post Number: 679 Registered: 01-2007 Posted From: 172.87.48.134 Rating: N/A |
http://www.firstpost.com/entertainment/baahubali-2-the-conclusion-how-relentless -marketing-kept-the-buzz-alive-for-four-years-3418408.html Back in 2013, when Shobu Yarlagadda, one of the producers of Baahubali, began contemplating the idea of expanding the Baahubali franchise to other platforms like books, games, animated series and TV series to name a few, he approached quite a few companies, which had worked on marketing & publicity of several Indian films. "None of them could grasp what we wanted to do with this film. After a point, I gave up and decided to start an in-house marketing team which was going to be completely dedicated to Baahubali. It's rare to have such a big in-house marketing team, especially in South India, and it turned out to be a crucial decision we made in terms of the marketing of the film," Shobu says. The 25-member marketing team at Arka Connect, which has been working on the project right from 2013, began the ground work to ensure that the film is known in non-core market, especially in North India. "The trailer is the clinching moment for everyone to decide whether to watch a film or not. But till then, we had to make people aware that a big film like Baahubali is being made and that SS Rajamouli is directing it. We also introduce audiences to Rajamouli's previous films like Magadheera and Eega," Shobu adds. |