    
Andhramass
Bewarse Legend
Username: Andhramass
Post Number: 36345
Registered: 07-2006
Posted From: 59.101.253.100
Rating: N/A
Votes: 0 (Vote!) | | Posted on Friday, June 25, 2010 - 6:50 pm: |
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Telugu Cinema : Small films. Big [4] Obstacles.
‘will publish an analytical article on a possible solution to ‘small films survival ‘ tweet by producer sirish, on may 16th 2010.
exactly after one moth he came up with 3 page article, Telugu cinema : Small films. ‘Big’ Obstacles. on june 20th 2010.
http://www.allusirish.in/2010/06/telugu-cinema_small-films-big-obstacles/
First thing first, we were not surprised reading his article as he took the role of savior for BIG4 by terming the on going agitation as ‘CONSPIRACY’
He tried hardest to defend the high rental, ruling out profit sharing proposal, and blaming the small film makers for making unsuccessful films and concludes with a solution ‘probably in the future….. smaller capacity single-screens with lower rentals..’ [so we shd wait for the 'FUTURE', and remain losers for another 30-40 years]
He never tried to discuss the burning issue, THE LEASE SYSTEM , conveniently ignored the root cause. The burden on the producers with prints cost as theatres are not digitalized, was not mentioned..
There were many contradictory statements from his earlier article, [Small films are next big thing.../we’re going to see more small budget films in the coming few years. And yes, I will be a part of it..]
we are voicing against unrighteousness of the One-sided article.
So go thru views and re-views.
‘S’irish views vs ‘S’mall group’s unbiased re-views :
Getting the audience to the theatre :
‘S’ view : first thing a small-budget movie should focus on is getting people to come to the theatres in the first place through whatever means – controversy, good music, sound marketing or a very saleable concept . Then half your job is done.
‘S’ re-view : ‘Audience connect’ will be the prime factor any film maker keeps in mind while conceiving a story. we make a film with an idea, some times we succeed, sometimes not. No body starts to make a unsuccessful film.
In Showbiz you just cant say what will work.
What’s saleable concept? Is there any formula to that?
We try every trick on the earth to get audience to the theatres, we leave no stone unturned. There were no complaints regarding this.
Why don’t you make a small film with ‘saleable concept’, with good content, music, promos …. with the backing of sound marketing / distribution and get good openings with out attaching any celebrities name to that project ?
so that you can show the way to every small filmmaker and become trend setter Mr sirish.
we agree with ur 2 opinions ‘ forget watching, people are not even aware of the titles of 50% of the 120-130 odd movies the TFI produces every year’ ..
True, we are not fighting for those 60 poorly presented , low standard films made by non professionals, But for the other 60-70 films which are being oppressed by lessee’s.
‘One man’s trash is another man’s treasure’ Even on those 60 odd low standard films, lessees are making good money by charging high rentals.
As u put the second one ‘small films biggest obstacle is that a ‘big film’ too costs them the same ticket price….’
As your view matches with ours and the paying audience, we hv requested the government to reduce Ticket rates of single screens and plexes, It helps to reduce Piracy in big way.
Getting enough audience into the theatres.
‘S’ View: …. most of the theatres in A.P hv a seating capacity of 500-1200, to attain break-even a movie has to fill in atleast 20-25% of the seats….imagine, in a theatre with 800 seating, for an average performing small-budget film to pull in 250 ppl per show for 28 shows… the producer gets to pocket the money from ‘7001’st movie goer onwards….
‘S’ re-view : what the Exhibitor is getting should be the bench mark for the break even figure, not the figure of lessee’s [adding 10-15% profit]
as per your calculation ,on 7000 tickets on an average of 30/- rs per ticket fetches 2,10,000/- is the break even figure [more than 30% of the seating capacity] ..
actually it would work out from ‘3500’ th cinegoer onwards, [on 800 seating capacity screen]
as the exhibitor is getting 10-15% , so 120 tickets per show x28shows= 3360×30/- per ticket= 1,00,800/-,
so 1,00,000/- avg profit per theatre per week …This money is not going to the producers pocket but it’s going to lessee’s pocket..
The main obstacle is not about larger or smaller screens at all.
In the lease system even an average performing film is not able to make money.
Imagine the profit from 900 lease theatres, if that BIG MONEY comes to our industry, there will be not any HUE & CRY by the Telugu film industry.
‘S’ View : We shouldn’t forget that Nuvve Kavali, Chitram, Anand, R. Narayana Murthy’s Orei Rickshaw, Mantra & many films in the industry were big money spinners despite being small-budget films. So, all these theories that the ‘system’ in Telugu film industry is designed to make small-budget films bleed always are just conspiracies.
‘S’ re-view : You should put that in this way ‘Those films could have been made more money with out the lease system’. apart from that 5+ money spinners another 35 made profits out of 1500+ odd films released between 2000-2009.
This Year only 5 films [inc super hit ‘simha’] made profits so far[6 months] out of 55+ films released.
Coming to your allegation …..conspiracy by whom? And what for?
We are asking you to save our dying industry, requesting all to save our mother….. is that conspiracy?
Sad people don’t do anything. They just cry over their condition. But when they get angry, they bring about a change.
Why high rentals?
re-view: The theatre owner has always got the choice and liberty to convert his own property from cinema hall to shopping mall or office. No one can change his decision. IS LEASE SYSTEM HELPING OR DAMAGING THE INDUSTRY?
Andhra Pradesh – lowest rentals in India .
‘S’ view ; Any person in the trade would tell you Andhra Pradesh has one of the lowest rentals in the country. Much lesser than our neighbours like Karnataka, Tamil Nadu & Maharashtra……. If a film can’t make money in Andhra Pradesh, probably it can’t make anywhere else in the country.
‘S’ re-view: As a key person in this industry can u bring the info of Tamilnadu & Karnataka theatres rentals/ percentage and compare with our rentals by lessees… we will also show proofs at the open debate.
If you can prove lessee’s are charging lowest rentals in A.P ,and those two states are not running small movies on percentage system, we will stop this agitation immediately.
Profit-sharing basis
‘S’ view : Some people suggest the theatre should rent out itself on ‘percentage basis’, ie : charge a % instead of a flat fee. This will be a risky proposition for the theatres. Right now, a hit or flop doesn’t have much impact on the theatre owner – as they get paid a flat rent no matter what. But, if single-screens are to run on profit-sharing basis, the theatre owners would avoid risks and opt only for big-budget film as they manage to pull crowds easily.
Why would a theatre owner want to risk & give his theatre to a small-budget film when their success rate is so low? For the one odd movie that makes money he can’t bleed for the remaining 7 or 8 films. Theatre owner don’t have any sentiment towards the cause of ‘saving small-budget films’. Its business…
‘S’ re-view: This is not a new demand, Multiplexes run on percentage system only through out India . Rs 3,500 crore annual market for Hindi films from multiplexes. There are about 900 multiplex screens in the country, and Hindi films generate 60 to 65 per cent of their revenue from these multiplexes, and there are over 8,500 single-screen theatres but they generate only about 35 per cent.
sharing revenue in Multiplexes : for the first week on a 52:48 ratio, 45:55 in the second week, 38:62 in the third week and 30:70 in the fourth week.. the bigger share goes to multiplexes from 2nd week onwards
In our state, as small films are not able to afford the flat rent [abnormally high] charged by lessee’s ,we hv requested the Govt to pass a G.O making the theatres run small budget straight films [exhibitors choice] on ‘percentage basis’ for 16/24 weeks in the calendar year and the rest of 36/28 weeks they can run big films on their own terms.
cant they pick some good movies from 120 odd movies and run them for 16/24 weeks on percentage basis? why this fuss by lessees?
Mr sirish remember you all gained fame, money and popularity from this film industry as the producers only [all started with small budget films] and now you are reluctant to give life to this dying industry.. for your selfish gains. is this fair?
Leave ‘make money, make no one else make money’ policy.
I give him my heart, he gives me heart ache… tragic..
Please LIVE AND LET LIVE.
If the exhibitors run the theatres with original rents[the amount they are actually getting from lessee’s] with out lessee’s [middle men] involvement. The film industry would not have been in this worst condition.
Arrghh.. So what the solution, then?
‘S’ View: Smaller capacity single-screens with lower rentals would only make things a little better, that’s all.
‘S’ re-view: IS THIS POSSIBLE SOLUTION? Let’s remove present-day obstacles.
There were no BIG / Sound distributors behind the success of Anand, Missamma, Vennela, Mantra, Aithe, A film by aravind… Appealing content was the success sutra.
Nothing beats WORD-OF-MOUTH marketing.
AM gaa control control control
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