|
| Author |
Message |
    
Pokiriraja
Desanike Pedda Bewarse
Username: Pokiriraja
Post Number: 7253
Registered: 02-2005
Posted From: 125.17.82.34
| | Posted on Tuesday, January 30, 2007 - 2:13 am: |    |
vaarthaa nee TOI vaadu konthaadhu antha mama, ninn pfdb lo post chesaaru.
NANADAMURI TARAKA RAMUDIKI HANUMANTHUDHINI NENU |
Pokiriraja
Desanike Pedda Bewarse
Username: Pokiriraja
Post Number: 7252
Registered: 02-2005
Posted From: 125.17.82.34
| | Posted on Tuesday, January 30, 2007 - 2:12 am: | |
apmedia
The Ugly, The Bad, The Good in and about media in Andhra Pradesh And PERSPECTIVES Media SELDOM gives you
Sunday, January 21, 2007
The Southern skirmish
FLASH: Times of India group is about to buy Vaartha from the Sanghi family. MD of Times, Vineet Jain, Executive Director Saldhana and Executive editor Jojo were in town last week to finalise the deal. The move comes after Times made unsuccessful bid to buy out Andhrya Jyothi. Will the latest move go through?
- - - - - - - - - - - - - - - - - - - - - - - - - - - -
THE SOUTHERN SKIRMISH: For long, it was the domain of the Kasturi family, and it still remains so. Despite all the talk of inroads made by Deccan Chronicle, it still remains an also-ran in the leadership stakes for the Chennai market.
For starters, Deccan Chronicle which made its foray into the South with an edition in the Tamil Nadu capital took the Times route by starting out with a cover price war. DC also tied up with ICICI credit cards to offer the newspaper for a rock bottom price which was well above the trade terms of Audit Bureau of Circulation (ABC). Now that the heat and dust has settled, DC claims that it has a circulation of around 3 lakh and has an ABC certificate to prove that. But media buyers in the Dravidian heartland take the figures with a pinch (make that a tea spoon) of salt.
Just walk into any of the leading dealers of DC in Chennai at six in the evening and one can spot thousands of copies stacked up. In an industry where the product becomes obsolete by noon, such a sight is a sure confirmation of dumping. “It easy to dump copies and sell them in the raddi market with the connivance of the dealers,” says a leading media planner with one of Chennai’s biggest advertising agencies. DC circulation managers in Chennai accuse Hindu of doing the same in Hyderabad. It’s a game that everyone plays out, and media planners know that for sure.
So who is the leader in the Chennai market? No doubt the Kasturi family product Hindu still matters. But not for long. The Times of India is waiting on the sidelines watching the fun, for the Hindu and DC slugfest to end. Once both are bruised, Times will use its brute money power to steam roll into the Chennai market. Before that, if rumours are to be believed then Times might well start out with a Tamil newspaper, which it is said to be close to buying out. Once it gets that printing facility, Times will get its Chennai edition in place.
Financial analysts believe that it will be DC that will end as the biggest loser. DC’s total advertising revenues for all its editions last quarter put together was around Rs 86 crore. This is confirmed by all the tracking figures of all the leading publications in Hyderabad and Chennai based on full rates as per its rate card. Right now, only the Hyderabad edition of DC draws advertising on its own strength. Advertising agencies in Hyderabad say that DC offers up to 50% off on its card rates in Hyderabad. This fact, is confirmed by this writer who has seen bills raised by DC for its tabloid advertisers.
Even the Hyderabad citadel is under threat with The Times of India launching an all colour edition. Media watchers say, it was similar re-launch in Bangalore in 1996, that took Times past the then market leader Deccan Herald. Today, Times sells DH three to one. Times today prints around 1.85 lakh at its new Nacharam facility. Once they cross the psychological two-lakh mark then DC is in real trouble, as Times will repeat the Bangalore story here.
In fact, media watchers are wondering what happened to the proposed launch of DC in Bangalore. Sources say that DC bosses, the Reddy brothers are in talks with the owners of Deccan Herald for a possible buy out.
The danger for DC is that if it takes its eye off the Hyderabad market, then Times will hit hard in DC’s home turf. Times is already in talks with a leading industrial house in Hyderabad to buy its Telugu newspaper. On the other hand, if DC blinks in Chennai, then N Ram will go for its jugular. That’s the danger of ignoring your core competence, as management experts would say. Whatever it is, action south of Vindhyas is just hotting up!
NANADAMURI TARAKA RAMUDIKI HANUMANTHUDHINI NENU |
Andhramass
Bewarse ke Bewarse!
Username: Andhramass
Post Number: 12110
Registered: 07-2006
Posted From: 219.90.243.165
| | Posted on Tuesday, January 30, 2007 - 2:09 am: | |
kummi vadiladhuuu AB vaddu
MASS anthey Istham, BEZAWADA anthey Pranam |
Babu
Desanike Pedda Bewarse
Username: Babu
Post Number: 10949
Registered: 06-2004
Posted From: 69.73.38.198
| | Posted on Tuesday, January 30, 2007 - 2:08 am: | |
avunu mama
ee madya dc vaadu chennai lo makaam peduthunandu hindu ni kodadhamu ani |
Pokiriraja
Desanike Pedda Bewarse
Username: Pokiriraja
Post Number: 7250
Registered: 02-2005
Posted From: 125.17.82.34
| | Posted on Tuesday, January 30, 2007 - 1:58 am: | |
ab, dc okke group aa babu mama.
NANADAMURI TARAKA RAMUDIKI HANUMANTHUDHINI NENU |
Babu
Desanike Pedda Bewarse
Username: Babu
Post Number: 10940
Registered: 06-2004
Posted From: 69.73.38.198
| | Posted on Tuesday, January 30, 2007 - 1:37 am: | |
abhoomi vaadu vaadi own agenda ni amaluparusthunnadu
kasi antha ippudu therchukuntunnaru media ni dobbaru ani funciton invi lekunda  |
Vikramarkudu
Pilla Bewarse
Username: Vikramarkudu
Post Number: 35
Registered: 01-2007
Posted From: 68.5.29.233
| | Posted on Tuesday, January 30, 2007 - 12:36 am: | |
http://www.andhrabhoomi.net/weakpoint.html |
Andhramass
Bewarse ke Bewarse!
Username: Andhramass
Post Number: 12102
Registered: 07-2006
Posted From: 203.26.122.12
| | Posted on Monday, January 29, 2007 - 11:50 pm: | |
http://www.andhrajyothi.in/mainshow.asp?qry=/2007/ jan/29main4
MASS anthey Istham, BEZAWADA anthey Pranam |
|
|
|
